With quick messaging gaining popularity, businesses are discovering new methods to streamline their customer experience. There are 3 billion WhatsApp active users in June 2024. As per WhatsApp has 2 billion active users worldwide every month. In this blog, let us compare WhatsApp Chatbots vs Traditional Customer Support in more detail.
Comparison of traditional support vs. chatbot-based support
Traditional methods such as emails and calls have played a crucial role in customer service for decades, the chatbots emergence has introduced new dynamics in customer assistance.
WhatsApp Chatbots
Chatbots a computer program that uses AI to carry out a human conversation on WhatsApp. Chatbots are used to automate responses to give details, customer inquiries and perform tasks such as order processing. They handle a range of doubts and provide quick responses to your customer.
Using chatbots instead of traditional customer assistance improves the efficiency of customer support. As billions of messages are sent daily on business WhatsApp API, there is a huge opportunity to communicate with clients on a WhatsApp platform.
Traditional Customer Support
Traditional customer assistance takes place through emails, live chats and calls with human interaction. They have long formed the cornerstone of customer assistance, they are limited to operation hours and resource-intensive.
Speed, availability, and cost comparison
Let us compare the speed, availability and cost comparison of chatbots vs traditional customer support.
Speed
Chatbots and traditional customer support differ in response to speed. Chatbots can deal with multiple queries simultaneously and can send quick messages around the clock. When it comes to traditional customer support, it may delay response time.
Availability
Chatbots are available for 24 hours any time of the day that helps to address customer inquiries promptly, which increases customer engagement and customer satisfaction. Traditional customer support operates within certain hours which leads to delays in response time. Clients may have to wait for help and this becomes a frustrating experience for customers impacting customer experience.
Cost-Effectiveness
Chatbots are no doubt a one-time investment with low operational expenses post-deployment. They can reduce customer service and staffing costs involved in the long term. While traditional customer support needs continuous investment in training, resources and salaries making it an expensive option.
Long-term benefits of WhatsApp Chatbot
Let us throw light on the long-term benefits of chatbots:
Automation of Repetitive Tasks
All business tasks don’t need critical thinking or human attention. There are few routine tasks such as offering product information, frequently asked questions and order processing where no emotional intelligence is required. Chatbots handle such repetitive tasks helping human agents to focus on strategic tasks.
Give personalized services and suggestions.
Chatbots give quick responses and anticipate customer requirements, recommend new products and cater useful messages. They analyze customer communication to give suggestions. High customer satisfaction increases customer value.
High Engagement
WhatsApp has a high rate of response as it encourages engagement with clients on different levels. Quick messaging service is an interactive visual medium that allows interaction through active communication. Receiving quick responses means that prospects can have a two-way conversation with the brands.
Scalability
Another long-term benefit of chatbots on WhatsApp is scalability. They can handle a bulk volume of simultaneous engagements, offering flexibility as a company grows. They can communicate with multiple users at once without compromising on the customer experience.
How QuickMessage enables seamless transitions to chatbot systems
QuickMessage provides a comprehensive solution for companies to enhance their customer experience and provides seamless transitions to businesses through chatbots. You can cater superior customer service with QuickMessage in the following ways:
Personalized chatbot flows
With QuickMessage’s low-code chatbot builder, you may design chatbots tailored to your customized needs and customer communication without any need for advanced coding skills.
Cater a Unique Customer Experience
Your sales, marketing and support teams may use the WhatsApp platform to connect with clients from a single channel. QuickMessage’s comprehensive Business WhatsApp API includes different components like a contact center, chatbots, commerce assistance, live chat and campaigns.
Discover Versatile Use Cases
Whether your company goals include offering round-the-clock customer assistance, launching personalized campaigns or analysing customer behaviour to make data-driven decisions, QuickMessage is well-equipped to help you.
Create Empathetic Conversations
QuickMessage enables seamless transitions to chatbot systems thus, offering empathetic conversations to your customers on a personal level. This results in a 40 per cent increase in customer satisfaction.
WhatsApp Chatbots and their role in automating customer support
Chatbots provide security in automating customer support. All the messages on chatbots are encrypted and don’t invite any fraudulent activity. Building a chatbot requires no previous coding or AI experience. WhatsApp offers the API implemented in a chatbot by business partners such as QuickMessage. Keeping in mind, the target audience, Chatbots are easy to use and are user-friendly.
Human customer support is not available for 24 hours, this is frustrating for clients who need help outside of regular business hours. Chatbots help in offering customer support in different languages. Chatbots play a huge role in lead generation. It also helps businesses identify qualifying leads by gathering necessary data from users. It helps to identify potential clients and direct them to sales channels. In this manner, chatbots help to automate customer support in different ways.
By leveraging the QuickMessage platform, you can deliver exceptional customer service, and drive customer satisfaction and customer support operations through QuickMessage’s chatbot services. So, call QuickMessage right away to automate your business with the chatbot services!