WhatsApp app is not only beneficial for large companies but also for small businesses as
people respond to 40 percent of WhatsApp messages they receive from businesses on WhatsApp. This is where WhatsApp API comes into the picture. In this blog, we will discuss everything about the Whatsapp app and its benefits.
What Is WhatsApp API?
This is an application program that allows companies to receive and send bulk messages in real time. It helps to streamline client communication with features such as real-time campaigns, the performance of the team, automated messages, WhatsApp chatbots, a shared cloud-based team inbox and third-party integrations.
How to Use WhatsApp Business API to Improve Customer Support
To take benefit of the Whatsapp app to offer assistance to clients, it is important to use platforms and tools that permit structured and shared management of incoming chats. The ideal option is to use a platform that reflects the WhatsApp Web experience but at the same time includes all the features required for collaboration within the sales team.
This Whatsapp app can assign a chat to a specific agent, search between chats, tag contacts and assign responsibility to teams who can work within the same account. World Health Organization used the WhatsApp app to provide important updates to people during COVID-19 outbreak. Businesses that have to manage bulk chats may benefit from the Whatsapp app to create chatbots to manage client requests.
Top Benefits of Using Business WhatsApp API for Business Communication
Here are the top benefits of usingBussiness WhatsApp API for Business Communication that include:
Chatbot integration and Automation
WhatsApp app helps you to streamline client assistance and automate messaging by implementing chatbots. These chatbots help to communicate with your target audience by learning more about their needs by responding to frequently asked questions.
Encryption and Security
As Whatsapp API send financial information to your clients, its end-to-end encryption makes sure that messages sent through OfficialWhatsapp API are protected and safe from unauthorized access.
Two-way communication
WhatsApp message allows two-way communication that builds rapport and builds credibility between you and your prospects. This feature helps you to reach out to users and ask for feedback.
Why WhatsApp API is Essential for E-commerce Businesses
Here are different reasons why WhatsApp is essential for E-commerce Business:
Cross-selling and Upselling
WhatsApp is the best place for e-commerce businesses to increase their order value of clients by upselling and cross-selling. It also showcases your products that are frequently purchased by your clients. It will also showcase the recommended additional products in the WhatsApp messages it sends to confirm transactions.
Transactional SMS vs Promotional SMS: Understanding the Difference
Let us understand about the promotional SMS and Transactional SMS:
Promotional SMS means to use SMS for marketing such as advertisement, sending special discounts or offers, announcing sales or even promoting events. You may recognize these Whatsapp API send messages by using the CTA such as “Buy Now”
Transactional SMS means to send automated text messages that don’t have a commercial purpose. They are used to send important updates to clients such as upcoming appointments, shipping details and account changes. Users trust SMS more than other communication platforms. This is the best method to reach out to your clients on time with important information.
Each message has a different purpose and there are differences in the governing laws. The Telephone Consumer Protection Act requires companies to follow laws based on whether they are sending transactional or promotional messages.
Wrapping Up
WhatsApp Business API has provided a holistic approach with quality checks and privacy standards. It helps companies to grow their business operations offering better marketing, client assistance and sales.