Transparent Pay-As-You-Go Pricing
In addition to the platform fee, Meta charges a standard per-conversation rate based on message type. You only pay for what you use.
Marketing
₹ 0.96
For promotions, offers, and announcement campaigns.
Utility
₹ 0.18
For transactional updates like orders, shipping, and alerts.
Authentication
₹ 0.18
For OTPs, verification, and account security messages.
*Indicative Meta conversation pricing. Final rates may vary by country, category, and response behavior in bulk messaging scenarios.
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