By QuickMessage Team · Last updated October 22, 2026
Quick answer
QuickMessage is a Gupshup alternative for Indian businesses that want hands-on support from a team in India. You get the official WhatsApp Business API with a shared team inbox, no-code chatbots and campaigns, and people who help you set it up: onboarding, template approval and blue tick applications, at no setup fee. Billing is a flat monthly plan in rupees with a GST invoice, and you can move your number from Gupshup while keeping its display name, quality rating, messaging limit and blue tick.
Gupshup is one of the largest messaging platforms in the world. Its pricing page says it is trusted by 50,000+ customers in 130+ countries and handles 120 billion+ messages a year. It is a strong choice for large and global businesses. Some Indian SMBs and mid-sized companies prefer a WhatsApp Business API platform with hands-on local support, billed in rupees. This page compares the two honestly, so you can decide which one fits.
Gupshup vs QuickMessage at a glance
| Gupshup | QuickMessage | |
|---|---|---|
| Built for | Large and global businesses, many channels | Indian SMBs and mid-sized teams that want a ready dashboard |
| Pricing model | Self-serve plan: WhatsApp's fee plus a Gupshup fee of $0.001 per message | Flat plan from ₹999/month plus WhatsApp's per-message charges |
| Which messages carry the platform fee | Template messages and session messages, incoming and outgoing | Platform cost is the monthly plan; per-message rates are shown upfront |
| Billing currency | USD | INR, with a GST invoice for input tax credit |
| Team inbox, chatbots, campaigns | Available across Gupshup's product range | Included in one dashboard: shared inbox, flow builder, campaign manager |
| Integrations | See Gupshup's website | HubSpot, Salesforce, Zoho and Shopify, plus webhooks and REST API |
| Setup help | Self-serve plan available; see Gupshup's website for other options | Onboarding support and template approval assistance, no setup fee |
| Support | Depends on your plan | India-based team on call and WhatsApp; priority chat on Professional, 24/7 dedicated manager on Enterprise |
Gupshup details are from Gupshup's pricing page as of October 2026. Prices and plans can change; check their site for the latest.
Gupshup is a trademark of its respective owner. QuickMessage is not affiliated with or endorsed by Gupshup. This comparison is based on publicly available information as of October 22, 2026. If anything here is out of date or incorrect, email sales@quickmessage.in and we will correct it promptly.
Our support promise: why customers choose QuickMessage
An API is only as good as the help you get when something goes wrong: a template is rejected, a campaign is stuck or a number needs verifying. This is where we put most of our effort.
Talk to a real person
Call or WhatsApp our India-based team at +91 93103 13545. No ticket queue just to ask a question.
We set it up with you
Onboarding support to connect your number, set up your inbox and build your first chatbot flow, with no setup fee.
Help getting templates approved
Template approval assistance: we review your wording and category before you submit, so fewer templates are rejected by Meta. See our template guidelines.
Help with verification and blue tick
We guide you through Meta business verification and the Official Business Account (blue tick) application.
| QuickMessage plan | Support included |
|---|---|
| Starter, ₹999/month | Email support, onboarding help and template approval assistance |
| Professional, ₹2,999/month | Priority email and chat support |
| Enterprise, ₹9,999/month | 24/7 dedicated account manager |
Why businesses look for a Gupshup alternative
Billing in rupees
A USD bill changes with the exchange rate and makes monthly budgeting harder. QuickMessage bills in INR with a GST invoice, so your finance team can claim input tax credit.
Tools your team can use without code
If you do not have developers, you need tools that work without code. QuickMessage gives marketing and support teams a ready shared inbox, chatbot builder and campaign tool from the first day.
Predictable platform cost
A per-message platform fee grows with every message, including replies and incoming chats. A flat monthly plan keeps the platform cost fixed as your chat volume grows.
Local, hands-on help
Setting up templates, business verification and campaigns goes faster when someone in your time zone helps you. Our India-based team does exactly that.
What the platform fee looks like in practice
Take a business that sends 20,000 messages a month and receives 10,000 messages from customers. WhatsApp's own per-message charges apply on any platform. The difference is the platform cost on top:
| Platform cost per month | |
|---|---|
| Gupshup self-serve | 30,000 messages × $0.001 = $30 in API fees, rising with every extra message. |
| QuickMessage Professional | ₹2,999 fixed, including the shared inbox, chatbot flows, campaigns, 5 team members, API access, onboarding help and priority support |
If you only need raw API access and have developers to build around it, a pay-per-message fee can cost less. If you want the tools and a team that helps you use them, the flat plan gives you more for the money, and your platform cost stays the same as your chats grow. QuickMessage's per-message rates for Indian numbers are ₹0.96 for marketing, ₹0.18 for utility and authentication, and ₹0.12 for service replies after the first 1,000 free each month, excluding GST. See the full pricing.
When Gupshup may still be the better choice
We would rather you pick the right tool than switch and regret it. Gupshup may suit you better if:
- You message customers in many countries and want one global vendor.
- You have an in-house developer team that wants to build its own interface on top of the API.
- You send very high volumes and have negotiated enterprise pricing.
What you get with QuickMessage
- Shared team inbox: one WhatsApp number, many agents, with chat assignment and internal notes.
- Flow builder and chatbots: answer common questions, qualify leads and route chats without code.
- Campaign management: send approved templates to segmented contact lists and track delivered, read and clicked reports.
- Integrations: HubSpot, Salesforce, Zoho, Shopify, webhooks and REST API.
- Blue tick support: help applying for an Official Business Account once you meet Meta's requirements.
How to switch from Gupshup without changing your number
Your number can move from Gupshup's WhatsApp Business Account to QuickMessage's. Meta's migration process keeps the number's display name, quality rating, messaging limit, Official Business Account status (blue tick) and high-quality approved templates.
- Book a call with us. We check your number, templates and current usage, and plan the switch for a quiet time.
- Get your two-step verification PIN. Ask Gupshup for it, or ask them to turn two-step verification off, before the move.
- We start the migration. The new provider starts the move from its side; you approve it in your Meta business portfolio.
- Verify the number. Enter the code Meta sends to the number by SMS or call.
- Go live. Your number now works in QuickMessage. Set up your inbox, chatbot flows and payment method, and send a test message.
Chat history and your Gupshup billing setup do not move across, so export anything you need first. Read more about using your existing number for WhatsApp Business API. Source: Meta's phone number migration guide.
Checklist before you switch
- List your active templates, chatbot flows and integrations, so they can be set up again.
- Export contacts, opt-in records and any chat history you need.
- Check your notice period and any prepaid balance with your current provider.
- Plan the switch outside a big campaign or sale day.
- Tell your team which tool to use from the switch date.
Comparing other platforms too? See our Wati alternative, AiSensy alternative and Interakt alternative pages, or the list of top WhatsApp Business API providers in India.
Frequently asked questions
What is the best Gupshup alternative in India?
For Indian businesses that want hands-on support, QuickMessage is built for that: an India-based team helps with onboarding, template approval and blue tick applications, and you get a shared inbox, no-code chatbots and campaigns billed in rupees with a GST invoice. If you are a global, developer-led team, Gupshup itself may still fit better.
How much does Gupshup charge for WhatsApp?
On its self-serve plan, Gupshup's pricing page lists WhatsApp's own per-message fee plus a Gupshup fee of 0.001 USD per message, applied to template messages and to incoming and outgoing session messages. Prices are in USD.
Can I move my WhatsApp number from Gupshup to QuickMessage?
Yes. The number is migrated to QuickMessage's WhatsApp Business Account and keeps its display name, quality rating, messaging limit, blue tick and high-quality templates. You need the two-step verification PIN or to have it turned off, and you verify the number with a code.
Will I lose my chat history if I switch from Gupshup?
Chat history does not move with the number, so export what you need before switching. Contacts can be imported into QuickMessage.
How much does QuickMessage cost?
Plans start at Rs 999 a month. Per-message rates for Indian numbers are Rs 0.96 for marketing, Rs 0.18 for utility and authentication, and Rs 0.12 for service replies after the first 1,000 free each month, excluding 18% GST.
Do I need a developer to use QuickMessage?
No. Campaigns, the shared inbox and chatbot flows are managed from the dashboard. Developers can use the REST API and webhooks if you want to connect your own software.
Thinking of switching from Gupshup?
See QuickMessage live, compare your current bill, and get a migration plan for your number.
Book a free demo
