By QuickMessage Team · Last updated October 30, 2026
Quick answer
Below are 56 ready-to-use Diwali messages for customers: warm wishes, offer and sale messages, short one-liners, Hinglish wishes, thank-you notes and industry-specific greetings. Diwali falls on Sunday, 8 November 2026 (Dhanteras on Friday, 6 November). To send them to all your customers at once, including people who have not saved your number, use approved templates on the WhatsApp Business API.
Diwali is the one time of year every customer expects to hear from the businesses they buy from. A short, sincere message keeps you in their mind, and a well-timed offer can turn the festive mood into sales. Copy any message below, replace the words in [brackets] with your details, and send it. If you want to reach hundreds or thousands of customers, the section after the templates explains how to do it officially on the WhatsApp Business API.
1. Diwali wishes for customers
Warm greetings with no sales pitch. Best sent on the morning of Diwali.
Dear [Name], may this Diwali light up your home with happiness, good health and prosperity. Thank you for being part of the [Business Name] family. Happy Diwali! 🪔
Wishing you and your loved ones a bright and joyful Diwali, [Name]. May the festival of lights bring new success to everything you do. Warm wishes from all of us at [Business Name].
Happy Diwali, [Name]! May every diya you light bring peace, every sweet bring joy and every day of the new year bring good news. Team [Business Name]
This Diwali, we are grateful for customers like you, [Name]. May Goddess Lakshmi bless your home with wealth and happiness. Shubh Deepavali from [Business Name].
Dear [Name], wishing you a Diwali full of light, laughter and togetherness. Thank you for trusting [Business Name] this year. Have a safe and happy festival!
May this festival of lights brighten your life and your business, [Name]. Happy Diwali and a prosperous new year from everyone at [Business Name]. ✨
Hi [Name], sending you warm Diwali wishes. May your days be as bright as the lamps and as sweet as the mithai. With gratitude, [Business Name]
Happy Diwali, [Name]! Wishing you good health, happiness and success in the year ahead. It is a pleasure to serve you. Regards, [Your Name], [Business Name]
Dear [Name], may this Diwali bring new beginnings and fresh hope to you and your family. Thank you for your support. Happy Deepavali! 🪔
Wishing you a sparkling Diwali and a wonderful year ahead, [Name]. Celebrate safely and enjoy every moment with your loved ones. Team [Business Name]
2. Diwali offer and sale messages
Send these two to three days before Diwali, around Dhanteras (6 November), so customers have time to buy.
Hi [Name], our Diwali Sale is live! Get [Offer] on [Product range] until [Date]. Celebrate the festival of lights with something special. Tap below to shop. 🪔
This Dhanteras, bring home something new! Enjoy [Offer] on [Product] at [Business Name]. Offer valid till [Date]. Visit us or order online today.
[Name], Diwali shopping made easy! Use code [CODE] for [Offer] on your next order. Valid until [Date]. Happy shopping and Happy Diwali!
Light up your Diwali with our festive collection! [Offer] on [Category], only till [Date]. Limited stock, so grab your favourites early. ✨
Hi [Name], as a valued customer you get early access to our Diwali offers. Shop before everyone else and enjoy [Offer] until [Date].
Looking for the perfect Diwali gift? Our gift hampers start at [Price]. Free gift wrapping on all orders this week. Order now to get delivery before Diwali.
Diwali Dhamaka at [Business Name]! Buy [X] and get [Y] free on [Products]. Hurry, offer ends [Date]. Wishing you a bright and happy Diwali!
[Name], the countdown to Diwali has begun! Order by [Date] to receive your items before the festival. Use code [CODE] for [Offer]. 🎁
Last 24 hours of our Diwali Sale! [Offer] on [Category] ends tonight at midnight. Don't miss out, [Name]. Tap below to shop now.
Celebrate Diwali with [Business Name]! Visit our store at [Location] this week for festive offers and a special gift with every purchase above [Amount].
3. Short Diwali messages
One-liners for a quick greeting or a picture caption.
Happy Diwali from all of us at [Business Name]! 🪔
Wishing you light, love and prosperity this Diwali, [Name].
May your Diwali sparkle as bright as your smile. Happy Deepavali!
Thank you for a wonderful year, [Name]. Happy Diwali!
Light, laughter and lots of sweets. Have a happy Diwali! ✨
Shubh Deepavali, [Name]! Celebrate safely and happily.
May this Diwali open new doors of success for you. Team [Business Name]
Happy Diwali and a prosperous new year, [Name]!
4. Hinglish Diwali wishes
Many customers in India reply more to messages in the language they speak every day.
[Name] ji, aapko aur aapke parivaar ko Diwali ki hardik shubhkamnayein! Maa Lakshmi aapke ghar sukh, samriddhi aur khushiyan laayein. - [Business Name]
Is Diwali aapki zindagi roshni aur khushiyon se bhar jaaye. Hamare saath bane rehne ke liye dil se dhanyavaad, [Name] ji. Happy Diwali! 🪔
Deepon ka yeh tyohaar aapke liye nayi umeedein aur safalta laaye. Shubh Deepavali, [Name] ji! Team [Business Name]
[Name] ji, Diwali ki dher saari badhaiyan! Is tyohaar par hamari taraf se [Offer] aapke liye, [Date] tak. Aaj hi order karein.
Mithaas, roshni aur apno ka saath. Aapko Diwali ki shubhkamnayein! Surakshit aur khushiyon bhari Diwali manaayein.
Saal bhar aapke saath aur bharose ke liye shukriya, [Name] ji. Aapki Diwali shubh aur mangalmay ho! - [Your Name], [Business Name]
Dhanteras aur Diwali ki shubhkamnayein! Is shubh avsar par [Business Name] mein paayein [Offer]. Offer [Date] tak.
Aapke ghar mein sada khushiyan bani rahein. Happy Diwali, [Name] ji! ✨
5. Thank-you messages for loyal customers
Diwali is a natural moment to thank the customers who keep your business going.
Dear [Name], you have been with us for [X years], and we are truly grateful. As a small thank-you this Diwali, here is [Offer/Gift] just for you. Happy Diwali!
This Diwali, we want to say thank you, [Name]. Your support helped [Business Name] grow this year. Wishing you a festival full of joy.
Customers like you make our work meaningful, [Name]. Thank you for choosing us again and again. Happy Diwali from our whole team!
Hi [Name], to celebrate Diwali with our most loyal customers, we have added [Reward] to your account. Thank you and Happy Diwali! 🎁
Every order from you reminds us why we started. Thank you for a wonderful year, [Name]. Wishing you a bright Diwali and a prosperous new year.
Dear [Name], from all of us at [Business Name], thank you for your trust. May this Diwali bring you everything you wish for.
6. Diwali messages by industry
ISP / Broadband
Happy Diwali, [Name]! Stay connected with your loved ones this festive season. Our support team is available on WhatsApp throughout the holidays. Team [ISP Name]
Clinic / Hospital
Wishing you a healthy and happy Diwali, [Name]. Please celebrate safely and keep sweets in moderation. Our clinic timings for the festival: [Timings]. - [Clinic Name]
School / Coaching
Dear Parents, wishing you and your family a joyful Diwali. The [School/Institute] will remain closed from [Date] to [Date]. Classes resume on [Date]. Happy Diwali!
Real estate
Happy Diwali, [Name]! Make this festive season special with a new home. Book a site visit this week and ask about our Diwali offers at [Project Name].
Jewellery
This Dhanteras, bring home prosperity! Explore our new festive collection with [Offer] on making charges until [Date]. Visit [Store Name] today. ✨
Restaurant / Sweet shop
Diwali sweets ready for you, [Name]! Pre-order your mithai boxes and gift hampers by [Date] for doorstep delivery. Reply MENU to see the full list.
Finance / NBFC
Wishing you a prosperous Diwali, [Name]. Our branches will be closed on [Date]. For any help, message us here on WhatsApp. Team [Company Name]
E-commerce
Diwali orders are rolling out! Order by [Date] for delivery before the festival. Track every order right here on WhatsApp. Happy Diwali from [Store Name]!
7. Messages for business partners and vendors
Dear [Name], wishing you and your team a prosperous Diwali. Thank you for a strong partnership this year. We look forward to growing together. - [Your Name], [Company]
Happy Diwali to the entire [Partner Company] team! May this festival bring success and new opportunities to your business.
Thank you for being a reliable partner, [Name]. Wishing you a bright Diwali and a successful year ahead from all of us at [Company].
Season's greetings and Happy Diwali, [Name]. Our office will be closed on [Date] and reopens on [Date]. Warm regards, [Company]
May this Diwali light the way to new milestones for both our businesses. Happy Deepavali, [Name]!
Wishing you a festive season full of good health and good business, [Name]. Thank you for your continued trust. Happy Diwali!
How to send Diwali messages to all your customers
The free WhatsApp Business app works for a few people. For your whole customer list, it has two limits that catch many businesses out during festivals:
| WhatsApp Business app | WhatsApp Business API | |
|---|---|---|
| Who receives it | Only people who saved your number | Every customer who opted in |
| Size | Up to 256 contacts per broadcast list | Grows with your messaging limit |
| Personal name | No | Yes, using variables like {{1}} |
| Images and buttons | Image only | Image, video, "Shop now" and quick-reply buttons |
| Reports | Basic | Delivered, read and clicked for every customer |
See the full comparison of the WhatsApp Business API and the app.
Turning a message into an approved template
- Choose the Marketing category. Meta treats festival greetings and offers as marketing messages.
- Replace the brackets with variables. For example: "Dear {{1}}, may this Diwali light up your home with happiness. Thank you for being part of the {{2}} family." Do not start or end the message with a variable, and add sample values when you submit.
- Add an image and buttons. A festive banner with a "Shop now" or "View offers" button gets more clicks than plain text.
- Add an opt-out option, such as a "Stop promotions" quick-reply button, so customers can choose not to receive offers.
- Submit early. Meta can take up to 24 hours to review a template, so submit your Diwali templates by Dhanteras at the latest.
Read our full template guidelines to avoid rejections.
What it costs
On QuickMessage, a marketing message to an Indian number costs ₹0.96, excluding GST. Sending a Diwali greeting to 1,000 customers costs about ₹960 plus GST. Replies your customers send back are free, and your replies within 24 hours are free for the first 1,000 each month. See full pricing.
Tips for festive WhatsApp messages
- Send offers early, wishes on the day. Offers work best around Dhanteras; greetings on the morning of 8 November.
- Message only customers who opted in. Unwanted messages lead to blocks and can lower your quality rating.
- Use the customer's name. "Dear Priya" feels personal; "Dear Customer" feels like spam.
- Keep it short. Two or three lines and one clear button.
- Plan for replies. Festival campaigns bring questions. A chatbot can answer common ones while your team takes a break.
- Do not send too many. One greeting and one or two offer reminders are enough for the whole festival.
Planning greetings for the rest of the year too? See our guide to festival greetings on WhatsApp.
Frequently asked questions
How do I send Diwali wishes to all my customers on WhatsApp?
For a few people, use a broadcast list in the WhatsApp Business app; it reaches only contacts who saved your number, up to 256 per list. For your whole customer list, send an approved marketing template through the WhatsApp Business API, which reaches every customer who opted in, with their name and a button.
When is Diwali in 2026?
Diwali (Lakshmi Puja) falls on Sunday, 8 November 2026, and Dhanteras on Friday, 6 November 2026. Send offers around Dhanteras and greetings on the morning of Diwali.
Are Diwali greeting templates marketing or utility?
Marketing. Meta treats festival greetings and offers as marketing messages, so submit them in the Marketing category.
How much does it cost to send Diwali messages on the WhatsApp Business API?
On QuickMessage, each marketing message to an Indian number costs Rs 0.96 excluding GST, so 1,000 Diwali greetings cost about Rs 960 plus GST. Messages customers send you are free.
Can I add images and buttons to Diwali messages?
Yes. WhatsApp Business API templates can include an image or video header and buttons such as "Shop now", "View offers" or quick replies.
Send your Diwali campaign the official way
We help you get your Diwali templates approved and send them to every opted-in customer, with delivered, read and clicked reports.
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